How JCPenney's Merchandising Strategy Could Backfire

JCPenney's business, which has been increasingly stable since Ron Johnson left the helm in 2013, could be headed for a crash.  The department store is increasingly phasing out brand names for private labels, a move that could "lead to market share losses similar to what was experienced in 2011," according to a recent report by Deutsche Bank. While department stores like Macy's and Nordstrom have worked to showcase name brands, JCPenney has focused more on offering private-label merchandise at a...